Meta is exploring new ways to integrate artificial intelligence (AI) into social media interactions, particularly by allowing users to generate AI-powered comments. While AI-generated responses are not new—Facebook already suggests comments on profile pictures and other images—Meta is now looking to expand this feature to Instagram.
The new functionality, discovered by social media tester Jonah Manzano, aims to improve engagement in Instagram’s comment sections by assisting users in writing relevant and interactive responses. According to Manzano, Instagram is testing a feature labeled “Write with Meta AI” within the comment section of posts, allowing users to receive AI-generated comment suggestions.
Users who have access to this new tool will notice a small pencil icon within the text bar under an Instagram post. Clicking on it activates Meta AI, which then analyzes the image and generates up to three suggested comments based on its content. If users are not satisfied with the initial suggestions, they can request alternative options.
Short video how it works pic.twitter.com/WdVOxcumZa
— Jonah Manzano (@jonah_manzano) March 15, 2025
A Meta spokesperson confirmed the testing phase, emphasizing that AI is being integrated into multiple aspects of the platform beyond just direct messaging. According to the company, AI-powered features are also being tested in comments, feeds, groups, and searches to enhance the overall user experience.
“We regularly test new ways for users to engage with Meta AI across our apps. Beyond DMs, you’ll find Meta AI assisting in comments, feeds, groups, and search to make your experiences more engaging and useful.”
This move aligns with Meta’s broader strategy to integrate AI across its social media ecosystem, ensuring users have a more interactive and seamless experience. By leveraging AI to suggest meaningful responses, the company hopes to foster better engagement and encourage more dynamic conversations in comment sections.
The feature could also benefit brands, influencers, and casual users by streamlining responses, saving time, and reducing the effort needed to craft engaging comments. However, it remains to be seen how the AI-generated responses will be received by users and whether they will enhance or diminish the authenticity of social media interactions.
Meta has not yet announced when or if this feature will be widely available, but the testing phase suggests a growing focus on AI-powered enhancements across its platforms.
Filed in . Read more about AI (Artificial Intelligence), Instagram and Meta.
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